A row of New Orleans houses on a sunny day — blue siding, yellow doors, ornamental ironwork along the sidewalk.

Prima explores creative housing models that make quality urban living more attainable through thoughtful design and disciplined development.

Approach

Our approach is grounded in four interconnected ideas that shape how we think about housing, neighborhoods, and long-term development.

Attainable

We focus on housing models that create more realistic paths to ownership and long-term stability for young people and working households.

Design

Good design is essential. Thoughtful spaces improve quality of life, neighborhood character, and long-term value.

Neighborhoods

Our work emphasizes small-scale urban infill, adaptive reuse, and housing that fits naturally within existing communities.

Discipline

Creative ideas only matter if they can be executed responsibly — through practical construction knowledge and sound financial fundamentals.

Projects

Delachaise Duplex — blue weatherboard double with twin yellow doors, columned porch, and ironwork fence in front.

Delachaise Duplex

Completed · 2 units · 2022

A redevelopment of a 1,600 SF historic shotgun double into a thoughtfully designed 2,700 SF camelback residence with an integrated mother-in-law suite, balancing historic neighborhood character with modern urban living.

Prima Commons — rendering of a shared courtyard between two-story porched houses at dusk, with seating, plantings, and bike parking.

Prima Commons

In development · 3 units · 2027

An innovative shared ownership housing concept designed to help young professionals enter the housing market through smaller private living spaces paired with high-quality communal amenities and community-oriented design.

Affordable Historic Urban Infill — rendering of a two-story porched cream-clad house with iron balcony railings, beside a row of neighbors at golden hour.

Affordable Historic Urban Infill

In development · 2 units · 2027

A small-scale redevelopment approach focused on rehabilitating historic duplexes and triplexes into high-quality affordable housing through adaptive reuse, historic preservation, and tax credit–supported redevelopment strategies.

About

Prima is a New Orleans–based real estate development company focused on attainable housing, neighborhood-oriented redevelopment, and thoughtful urban living.

Prima was founded with the belief that smaller-scale housing development can play a meaningful role in addressing housing accessibility, neighborhood reinvestment, and long-term community stability. Drawing from backgrounds in finance, architecture, construction management, infrastructure, project delivery, and business operations, Prima approaches development through a multidisciplinary lens that balances creativity with practical execution.

The company focuses on small to mid-scale housing opportunities, including shared ownership housing concepts, adaptive reuse, historic rehabilitation, and neighborhood-scale urban infill. Prima is particularly interested in housing models that expand access to ownership and long-term financial stability for younger residents and working households while maintaining strong design quality and compatibility with existing communities.

Rather than pursuing large institutional development, Prima emphasizes context-sensitive projects that fit naturally within the existing fabric of New Orleans neighborhoods. The company's approach combines thoughtful design, disciplined underwriting, and practical construction knowledge to create housing that is both socially meaningful and financially durable.

Contact

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